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1.BACKGROUNDPROJECT
Sail into the future, accelerate with technology!
啟航未來，科技提速！
As pioneers in digital transformation, the Didi Technology project aims to provide users with unprecedentedly efficient experiences through cutting-edge technology. Adhering to innovation as our core principle, we ensure that every service achieves a perfect blend of speed and quality.
作為數(shù)字化轉(zhuǎn)型的先行者，這次滴滴科技項(xiàng)目，旨在通過最前沿的科技，為用戶提供前所未有的高效體驗(yàn)。堅(jiān)持以技術(shù)創(chuàng)新為核心，確保每一次服務(wù)都能實(shí)現(xiàn)速度與品質(zhì)的完美融合。
Whether you are an efficiency-driven enterprise or a tech-savvy individual user, Didi Technology will be your smart choice not to be missed. Join us and witness the power of technology together!
無論您是追求效率的企業(yè)，還是熱愛科技的個(gè)人用戶，‘滴滴科技’都將是您不容錯(cuò)過的智能選擇。加入我們，一起見證科技的力量！
2.STORYBOARD
On a solid color background, a search box pops up, displaying a search for "桔子堆" (Orange Heap). Various sections then start appearing on the screen, and the focus ultimately shifts to the “科技速D” (TechSpeedD) website.
在純色背景下，彈出一個(gè)搜索框，顯示搜索“桔子堆”(橙色堆)。然后各個(gè)部分開始出現(xiàn)在屏幕上，焦點(diǎn)最終轉(zhuǎn)移到“科技速度 D”(TechSpeedD)網(wǎng)站上。
A cursor moves across the screen, guiding viewers to click and enter the site. The large title “科技速D” (TechSpeedD) appears after the click. A small ball begins to move across the screen and collides with the "專題報(bào)道版" (Featured Reports) module, causing it to pop up.
光標(biāo)在屏幕上移動(dòng)，引導(dǎo)觀眾點(diǎn)擊并進(jìn)入網(wǎng)站。點(diǎn)擊之后會(huì)出現(xiàn)大標(biāo)題“科技速度 D”(TechSpeedD)。一個(gè)小球開始在屏幕上移動(dòng)，并與“專題報(bào)道版”(專題報(bào)道)模塊碰撞，導(dǎo)致它彈出。
As the scene progresses, the "精選資訊版" (Selected News) section stretches and transforms, popping out many smaller frames that display key updates from different departments. At this point, “IP愛滴生” (IP Edison) emerges from a small square and moves diagonally across the screen from the upper right to the lower left. The elements around him rearrange to form the interface of “技術(shù)運(yùn)營(yíng)家” (TechOperator).
隨著場(chǎng)景的進(jìn)展，“精選資訊版”(精選新聞)部分伸展和轉(zhuǎn)換，彈出許多較小的框架，顯示來自不同部門的關(guān)鍵更新。在這一點(diǎn)上，“ IP 愛滴生”(IP 愛迪生)出現(xiàn)從一個(gè)小廣場(chǎng)，并移動(dòng)對(duì)角線穿過屏幕從右上角到左下角。他周圍的元素重新排列，形成了“技術(shù)運(yùn)營(yíng)家”(TechOperator)的界面。
The scene transitions to a long banner image, reorganizing comic panels in sequence. Edison goes through each panel, experiencing different business scenarios. After all the panels are displayed, the frames disperse again, eventually returning to the initial search box, creating a full circle.
場(chǎng)景過渡到一個(gè)長(zhǎng)的橫幅圖像，重新組織連環(huán)畫的順序。愛迪生通過每個(gè)面板，體驗(yàn)不同的業(yè)務(wù)場(chǎng)景。所有面板顯示完畢后，框架再次分散，最終返回到最初的搜索框，創(chuàng)建一個(gè)完整的循環(huán)。
3.CHARACTER SETTING
Welcome to TechSpeedD, the dedicated publication for our little oranges!
歡迎來到科技速D，小桔子們的專屬讀物！
"Featured Reports" – Unveiling the "iconic moments" of leaders. Perhaps the next moment, you'll be the spotlight in a personal feature!
“專題報(bào)道版” – 揭秘 Leaders 的“名場(chǎng)面”，或許下一秒，你就是鎂光燈下的焦點(diǎn)，坐擁個(gè)人專訪的榮耀！
"Selected News" – Tracking the pulse of the forefront, where you can get the latest scoops from every department. Experience the thrill of "fast-delivered news."
“精選資訊版” – 追蹤前沿脈搏，每個(gè)部門的“一手猛料”盡在掌握，讓你嘗鮮“速遞瓜”的滋味。
Join "TechOperator" and peel back the "mysterious veil" of new technologies. Dive deep into the "secret garden" of industry-academia collaboration, and explore the "hidden and great" unsolved mysteries.
加入 “技術(shù)運(yùn)營(yíng)家”，一起撕開新技術(shù)的“神秘外衣”，深潛產(chǎn)學(xué)研合作的“秘密花園”，探秘“隱秘而偉大”的未解之謎。
"Edison," your new companion, will guide you through the wonders of our business landscape, experiencing unique scenes, and unlocking even more excitement.
“愛滴生”，你的新旅伴，將引領(lǐng)你穿越業(yè)務(wù)的奇境，親歷別樣的場(chǎng)景，解鎖更多精彩。
The wonders of TechSpeedD don't stop here; there's more surprise waiting for you to discover!
科技速D 的精彩不止于此，等你發(fā)掘更多驚喜！
4.CAMERA VOICE DESIGN
Wrapped in a fun variety show style, the MG animation smoothly integrates frame-skipping effects, ensuring a scientific core while maintaining rigor amidst entertainment. Cleverly blending scientific explanations with creative presentation methods to stimulate the audience's curiosity and interest. The opening and closing search bars echo each other, clearly positioning the internal research and development publications on the "Orange Heap" website, with modules logically organized and sections distinctly defined.
以綜藝風(fēng)趣包裹，MG動(dòng)畫流暢交織抽幀效果，確?？茖W(xué)內(nèi)核，娛樂之余彰顯嚴(yán)謹(jǐn)。巧妙融合科學(xué)解說和創(chuàng)意呈現(xiàn)方式，激發(fā)觀眾的好奇心和興趣。首尾搜索框呼應(yīng)，清晰定位“桔子堆”網(wǎng)站上的產(chǎn)研內(nèi)刊，模塊邏輯分明，板塊界定清晰。
In the planning and design of the segment intros, a departure from past styles is made, using concise textual information paired with technology-infused MG animation formats to enhance the feeling of communication and interaction between segments and employees. This gives employees a sense of familiarity and practicality, highlighting how the content is closely tied to their daily work, thereby increasing their anticipation for TechSpeedD.
在欄目片頭的規(guī)劃設(shè)計(jì)上，一改以往的風(fēng)格，用精煉的文字信息配合富有科技元素的MG演繹形式，增加欄目與員工溝通互動(dòng)的感覺，給員工一種親切與落地的體驗(yàn)，體現(xiàn)欄目?jī)?nèi)容貼近員工的日常工作，增加員工對(duì)科技速D的期待。
Character line draft andcolor display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
CNY新年賀歲
電商/快消品
金融
互聯(lián)網(wǎng)/游戲
文旅體育
醫(yī)療/科技
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