美的

01BACKGROUND

What should I do if I want to drink the soup made by my mother during the Mid Autumn Festival? Give it to Xiaomei, and the menu has been pushed to your Meidi Meiju! Mom has a taste. Why don't you taste the star chef? Give it to Xiaomei and recommend the menu according to your family's health! When guests come to our house, we should treat them well. Give it to Xiaomei, smart cooking and smart information sending. Xiaomei has everything you want!

中秋佳節(jié)，想喝媽媽煲的湯了怎么辦？交給小美，菜譜已推送至您的美的美居！媽媽的味道有了，要不嘗一下星級大廚的味道？交給小美，根據(jù)您家人的健康情況給您推薦菜譜！家里來客人了，要好好招待客人。交給小美，智能烹飪，智能信息發(fā)送，你想要的，小美都有！

02STORYBOARD

The film shows several usage scenarios of Digital Midea. With the Mid-Autumn Festival as the background of the story, the hostess personally cooks and prepares food to entertain guests. The scene of the main activity is in the kitchen. Through the use of Midea's home appliances, there is interaction and figurative life situations. The product display, through the switch between "virtual" and "reality", fully demonstrates the beauty of digital.

影片展示了數(shù)字美的的幾個使用場景，以中秋佳節(jié)為故事背景，女主人親自下廚制作美食招待客人，主要活動的場景在廚房，通過對美的家電的使用產(chǎn)生互動，用具象的生活情境予以產(chǎn)品展示，通過“虛擬”與“現(xiàn)實”的切換，充分展現(xiàn)了數(shù)字美的。

03TELL A PLAY

The protagonist of the short film is a young couple. The scene creates a modern smart home environment. The lighting is mainly bright and gentle, and a variety of fruits and vegetables are used to decorate the scene, creating a warm atmosphere like home. The content of the shooting is mainly for the wife to make delicious food for the guests who are going to come to the door, and the hard work of the professional testing team behind the use of digital beauty furniture. The warm and harmonious pictures and product use scenes tell the story.

短片主角為一對年輕夫妻，場景塑造了一個現(xiàn)代智能家居環(huán)境，布光以明亮、溫和為主，場景中使用了多種水果蔬菜裝點，營造了家一樣的溫馨氛圍。拍攝內容主要為妻子為準備上門的客人制作美食，及數(shù)字美的家具使用過程中背后的專業(yè)試驗團隊的努力過程，溫暖和諧的畫面加上產(chǎn)品使用場景，將故事娓娓道來。

Since this film is produced by a combination of animation and real shooting, it is necessary to design animation scenes in the early stage of storyboard script creation. When shooting on-site in the mid-term, the photographer needs to pay attention to the blank scene of the animation and the reservation of the video time.

由于本片采用動畫實拍結合的方式進行制作，所以在前期分鏡腳本創(chuàng)作時就需要設計好動畫出現(xiàn)鏡頭。在中期現(xiàn)場拍攝時，攝影師需要注意預留動畫出現(xiàn)的畫面場景留白及視頻時間的預留。

04CAMERA VOICEDESIGN

The opening chapter simulates the heroine's fixed camera position to take a self-portrait close-up view to shoot, and then quickly switches to the long-range lens to show the scene environment after the close-up shot. Among them, there is a portrait of the hostess and her mother that overlaps and transitions, and the two people need to pose in the same pose for shooting, and then complete the post-production special effects. This shot shows that the mother is not around, and the home using digital beauty can also make "mother's taste". . Taking pictures of fruits and vegetables in the refrigerator and combining with data analysis can intuitively see the nutritional value of various vegetables, and reasonably match the ingredients to achieve nutritional balance. The long-range, close-up pictures and the cooking pictures of the hostess alternately appear in the shooting of many chefs making delicious food, indicating that a home with digital beauty has many famous chefs beside it to guide.

開篇模擬女主人公固定機位自拍特寫視角進行拍攝，特寫鏡頭后快速切換遠景鏡頭展示場景環(huán)境。其中女主人與其媽媽有一畫面人像重合轉場，需要兩人擺出相同的姿勢進行拍攝，再通過后期特效制作完成，這個鏡頭說明媽媽不在身邊，使用數(shù)字美的家居也可以做出“媽媽的味道”。拍攝冰箱蔬果并結合數(shù)據(jù)分析可以直觀的看到各類蔬菜的營養(yǎng)價值，合理搭配食材達到營養(yǎng)均衡。拍攝多位大廚制作美食的遠景、特寫畫面與女主人烹飪畫面交替出現(xiàn)，說明擁有數(shù)字美的家居就擁有了多為名廚在身旁指導。

The Mid-Autumn Festival is a festival to reunite with family members, but there may be various reasons that make it impossible to go home to accompany parents, but after having beautiful furniture, you can accompany them as if we were by their side. The long-range shot illustrates the atmosphere of reunion, and the hostess’s mother, who is close to Jing, calls over to have a face-to-face happy scene, showing that the use of digital beauty furniture can make the home easier and warmer.

中秋佳節(jié)是與家人團圓的節(jié)日，但是可能有各種各樣的原因，導致沒辦法回到家中陪伴父母，但是擁有美的家具后，就可以做到仿佛我們在父母身邊一般的陪伴著他們，通過遠景鏡頭說明團圓的氛圍，后接近景女主人媽媽打電話過來大家面對面的歡樂場景，展示了數(shù)字美的家具的使用可以讓家變得更輕松、溫馨。

Mirrorto show the effect

分鏡展示效果

05SPECIAL EFFECTS

06SPECIAL EFFECTS

07ON SITE

08WALLPAPERS

ANNAI

MINGYU LIZHUANGYAN

YANHONG SHENZEQI MA

LANPING YIN

QITEN ZHANGWEIDONG ZA

簡化想法

剪化影視公司是由原始知名品牌UGLY和原始影視實時制作團隊組成的獨立制作團隊，主要專注于實時客戶項目，以便UGLY和Simplification可以各自帶頭。自2014年成立以來，剪化影視已經(jīng)為北京，上海，廣州等各行各業(yè)的領先企業(yè)提供服務，并逐漸在業(yè)界嶄露頭角并獲得認可。簡化了公司的核心價值觀，消除了繁瑣而平庸的宣傳方法，以簡化客戶的復雜性，突出突破品牌影響力的亮點，并幫助客戶在世界各個角落的品牌形象。

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