In the context of the new era, paying attention to thyroid health has become an important issue in society. For patients undergoing surgery for differentiated thyroid cancer (DTC), it is critical to understand the details of iodine-131 treatment. To this end, Suzhou Zhihe Biomedical Technology Co., Ltd. and UGLY have carefully created a warm and entertaining MG animated promotional video, aiming to make patients no longer at a loss before receiving treatment, but to be able to comprehensively And have a deep understanding of the thyroid treatment process and the key precautions in the three stages before, during and after treatment.
在新時(shí)代背景下，關(guān)注甲狀腺健康已經(jīng)成為社會(huì)的重要課題。對(duì)于分化型甲狀腺癌（DTC）術(shù)后患者而言，了解碘-131治療的細(xì)節(jié)至關(guān)重要。為此，蘇州智核生物醫(yī)藥科技有限公司聯(lián)合UGLY，精心打造了一部充滿溫情且寓教于樂(lè)的MG動(dòng)畫宣傳片，旨在讓患者在接受治療前不再茫然無(wú)措，而是能夠全面而深刻地理解甲狀腺治療流程及接受治療前、中、后三個(gè)階段的關(guān)鍵注意事項(xiàng)。
The video opens with a dancing butterfly shaped like a thyroid gland, which not only echoes the creative point of the customer's product, but also symbolizes hope and rebirth for patients with thyroid disease. With warm and soothing music and soft-toned narration, the audience will follow this special "thyroid butterfly" to learn about the preparations 2-4 weeks before treatment, arrangements during admission, care during hospitalization, and recovery guidance after discharge.
影片以一只形似甲狀腺的蝴蝶翩翩起舞開場(chǎng)，這不僅呼應(yīng)了客戶產(chǎn)品的創(chuàng)意點(diǎn)，也象征著甲狀腺疾病患者的希望與重生。隨著溫馨舒緩的音樂(lè)和柔和語(yǔ)調(diào)的旁白，觀眾將跟隨這只特殊的“甲狀腺蝴蝶”，依次了解治療前2-4周的準(zhǔn)備、入院期間的安排、住院期間的護(hù)理以及出院后的康復(fù)指導(dǎo)。
In order to prepare this video, we worked with our clients to conduct rigorous medical theoretical research and review of the overall copywriting in the early stage. Taking into account the seriousness of the medical type and the blue tone of the product itself, the video used light blue as the main color, and auxiliary Decorated with warm colors, it creates a gentle and soothing emotional atmosphere, making the audience feel at ease and relaxed while getting information.
為了籌備這只影片，在前期我們攜手客戶進(jìn)行嚴(yán)謹(jǐn)?shù)尼t(yī)學(xué)理論調(diào)研與整體文案的反復(fù)推敲，考慮到醫(yī)學(xué)類型的嚴(yán)肅性和產(chǎn)品本身的藍(lán)色調(diào)，影片采用了淡藍(lán)色作為主色調(diào)，并輔以暖色點(diǎn)綴，營(yíng)造出一種溫和舒緩的情緒氛圍，使觀眾在獲取信息的同時(shí)感到安心與放松。
3.CHARACTER SETTING
The theme of the film is to present scientific and rigorous medical knowledge through artistic techniques. We cleverly combined the product’s selling point of 48-hour iodine extraction with a clock to vividly demonstrate the importance of time efficiency. At the same time, the "thyroid butterfly" appears throughout the film, adding a unique artistic beauty to the film. In terms of color matching, the main colors of blue and white give people a sense of freshness and tranquility, while appropriate warm color embellishments bring a warm atmosphere. The two complement each other, making the picture simple and harmonious.
影片的主題是通過(guò)藝術(shù)化的手法展現(xiàn)科學(xué)嚴(yán)謹(jǐn)?shù)尼t(yī)療知識(shí)。我們將產(chǎn)品48小時(shí)提碘的賣點(diǎn)巧妙地與時(shí)鐘結(jié)合，形象地展示了時(shí)間效率的重要性。同時(shí)，“甲狀腺蝴蝶”貫穿全片，為影片增添了一份獨(dú)特的藝術(shù)美感。配色上，藍(lán)白主色調(diào)給人以清新寧?kù)o之感，而適當(dāng)?shù)呐c(diǎn)綴則帶來(lái)了溫暖的氣息，兩者相得益彰，使畫面既簡(jiǎn)潔又和諧。
4.CAMERA VOICE DESIGN
At the beginning of the chapter, the question is drawn from the thyroid information box on the patient's neck, and then the thyroid butterfly mask is cleverly used to transition into the admission preparation scene. Dietary taboos are vividly displayed in the form of a four-split screen, and the camera zooms from near to far to enhance the doctor's consultation scene. Visual layering. Then the indoor green plant mask naturally transitions to the scene where the doctor is reviewing the examination report, and finally the window is closed to naturally lead to the scene of the patient resting.
開篇點(diǎn)題，從患者脖子引出甲狀腺信息框點(diǎn)題，再巧妙運(yùn)用甲狀腺轉(zhuǎn)蝴蝶遮罩轉(zhuǎn)場(chǎng)進(jìn)入入院準(zhǔn)備場(chǎng)景，利用四分屏的形式生動(dòng)展示飲食忌口，鏡頭由近及遠(yuǎn)拉至醫(yī)生問(wèn)診場(chǎng)景增強(qiáng)視覺(jué)層次感。再由室內(nèi)綠植遮罩轉(zhuǎn)場(chǎng)自然轉(zhuǎn)到醫(yī)生查看檢查報(bào)告畫面，最后再由窗戶關(guān)合自然引出患者休息場(chǎng)景。The video enters the core part, using a series of icons to express the importance of increasing TSH levels for iodine-131 treatment, and explaining the pros and cons to patients. On this basis, Nature launched a customer product - human thyrotropin injection, emphasizing its advantage of efficiently increasing TSH levels within 48 hours, making it the best choice for patients.影片進(jìn)入核心部分，用一系列圖標(biāo)表達(dá)提升TSH水平對(duì)于碘-131治療的重要意義，為患者講清利弊。在此基礎(chǔ)上，自然推出客戶產(chǎn)品——人促甲狀腺素注射液，強(qiáng)調(diào)其能在48小時(shí)內(nèi)高效提升TSH水平的優(yōu)勢(shì)，成為患者的最佳選擇。As the lights of the ambulance flicker, the film switches to the hospital scene. The fisheye lens makes the scene full of tension. The movement of characters and butterflies, hand erasure and other creative techniques retain scientificity without losing interest.隨著救護(hù)車的燈光閃爍，影片轉(zhuǎn)至醫(yī)院場(chǎng)景，魚眼鏡頭使畫面富有張力，通過(guò)人物和蝴蝶的運(yùn)動(dòng)、人手擦除等等創(chuàng)意手法保留科學(xué)性同時(shí)不失趣味。Finally, when we come to the discharge stage, the picture adds warm colors to the overall blue tone, creating a positive and uplifting atmosphere. A panning sequence of scenes combined with advancing close-ups and central compositions once again emphasizes the patient's need to continue adhering to a low-iodine diet and to take appropriate rest and exercise. In order to echo the previous narrative, the comic frame split screen is again used to express these points. Afterwards, the patient returns to the hospital scene by turning the calendar page, and uses flat and concise data icons to explain the role of continuous observation of Tg and sTg to clear patients' doubts.最后來(lái)到出院階段，畫面在整體藍(lán)色調(diào)基礎(chǔ)上增加暖色，營(yíng)造出一種積極向上的氛圍。一組平移場(chǎng)景鏡頭結(jié)合推進(jìn)特寫和中心構(gòu)圖，再次強(qiáng)調(diào)患者需要繼續(xù)遵守低碘飲食，并注意適當(dāng)?shù)男菹⒑瓦\(yùn)動(dòng)。為了呼應(yīng)之前的敘述，這里再次采用了漫畫框分屏的形式來(lái)表達(dá)這些要點(diǎn)。之后通過(guò)日歷翻頁(yè)轉(zhuǎn)場(chǎng)回到醫(yī)院場(chǎng)景，通過(guò)扁平簡(jiǎn)潔風(fēng)數(shù)據(jù)圖標(biāo)為患者解釋持續(xù)觀測(cè)Tg和sTg這兩項(xiàng)數(shù)值的作用，為患者掃清疑惑。At the end, love and red ribbon patterns intertwined appear, conveying the best wishes to every patient. We sincerely hope that every patient can recover soon, regain vitality, and embrace a bright future! The entire film, with its unique artistic beauty and rigorous scientific attitude, reflects the determination of Suzhou Zhihe Company to work hand in hand with patients, face challenges together, and embrace a more brilliant life journey!結(jié)尾處，愛(ài)心與紅絲帶圖案交織出現(xiàn)，向每一位患者傳遞最美好的祝愿。我們衷心希望每位患者都能早日康復(fù)，重拾活力，擁抱美好未來(lái)！整部影片以其獨(dú)特的藝術(shù)美感和嚴(yán)謹(jǐn)?shù)目茖W(xué)態(tài)度，體現(xiàn)了蘇州智核公司與患者攜手共進(jìn)的決心，共同面對(duì)挑戰(zhàn)，迎接更加燦爛的人生旅程！Character line draft andcolor display contrast effect
角色線稿與上色展示對(duì)比效果
The line drawing shows the effect separately
線稿圖單獨(dú)展示效果
Comparison of line draft and scene display
線稿與場(chǎng)景展示對(duì)比效果
5.SPECIAL EFFECTS
8.HD WALLPAPERS
SHURU XIAO /CHENGLIN MENG —SCENE TEACHER /場(chǎng)景師
JIAMIN CHEN /LONG SUO / CHLOE9.UGLY INTRODUCTION
中國(guó)蕞丑的一家MG動(dòng)畫公司——（UGLY），專門服務(wù)國(guó)內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過(guò)程中以耿直、宅心仁厚的特點(diǎn)深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
自2014年成立至今，（上海、廈門）擁有在職技術(shù)性專業(yè)人才97位，全國(guó)居家辦公370多位；運(yùn)用AE、C4D、逐幀、代碼等高技術(shù)手段制作前沿風(fēng)格MG動(dòng)畫作品，服務(wù)1148個(gè)項(xiàng)目準(zhǔn)時(shí)交付率高達(dá)92.9%，每月可以同步進(jìn)行近 50 條MG動(dòng)畫生產(chǎn)線，服務(wù)的品牌項(xiàng)目既有眾多耳熟能詳?shù)拇笃放埔灿谐鮿?chuàng)及小眾品牌，屬于名副其實(shí)的動(dòng)畫代理源頭廠家。Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術(shù)”，現(xiàn)業(yè)界的評(píng)價(jià)：MG動(dòng)畫=安戈力，安戈力=MG動(dòng)畫，已形成行業(yè)符號(hào)，提到國(guó)內(nèi)MG動(dòng)畫基地，你會(huì)想起安戈力。UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.此文如需轉(zhuǎn)載刊用 請(qǐng)注明來(lái)源 公眾號(hào)安戈力
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