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1.BACKGROUNDPROJECT
In this vibrant June, JD.com celebrated its 21st anniversary with a shopping extravaganza called "JD 618" that is gaining popularity worldwide. To celebrate this special moment, JD.com has carefully created a collage animation that closely integrates well-known brands from around the world with JD 618, bringing consumers an unprecedented visual feast and shopping experience.
在這個充滿活力的6月，京東迎來了它的21周年慶，一場名為“京東618”的購物盛宴正在全球范圍內(nèi)掀起熱潮。為了慶祝這一特殊時刻，京東精心打造了一場拼貼動畫，將來自世界各地的知名品牌與京東618緊密結(jié)合，為消費者帶來了一場前所未有的視覺盛宴和購物體驗。
The theme of this collage animation is "Happy Shake Grand Prize, JD provides the 'strongest gift' from 21 countries". Through creative visuals and vivid voice acting, it takes consumers into a shopping world full of surprises and joy. In the animation, well-known brands from 21 countries appeared one after another, and every frame was full of surprises and expectations, allowing consumers to enjoy the visual feast while also feeling the shopping frenzy of JD 618.
本次拼貼動畫以“開心搖大獎，京東配齊21國‘最強禮物’”為主題，通過創(chuàng)意十足的畫面和生動的配音，將消費者帶入一個充滿驚喜和歡樂的購物世界。動畫中，來自21個國家的知名品牌紛紛亮相，每一幀都充滿了驚喜和期待，讓消費者在享受視覺盛宴的同時，也能感受到京東618的購物狂歡。
2.STORYBOARD
In this collage animation, JD.com teamed up with many internationally renowned brands such as Rolex, La mer, Helena, and Archaeopteryx to bring consumers a global shopping feast. These brands not only represent the culture and quality of their respective countries, but also perfectly integrate with the shopping frenzy of JD 618, providing consumers with more diverse choices and a better shopping experience.
在這次拼貼動畫中，京東攜手勞力士、La mer、赫蓮娜、始祖鳥等眾多國際知名品牌，共同為消費者帶來了一場全球購物盛宴。這些品牌不僅代表了各自國家的文化和品質(zhì)，更與京東618的購物狂歡完美融合，為消費者提供了更多樣化的選擇和更優(yōu)質(zhì)的購物體驗。
Watching me 'shake' and start exerting force!!!!
Gerne den Jackpot knacken, the first Rolex in your life!
Happy to shake the jackpot, you also have the same style as a noblewoman!
Heureux de secouer le jackpot, French elegance get!
Happy to shake the jackpot, Archaeopteryx will take you to change the most handsome guy!
ジャイクプトるがうれしい (Wishing you a happy jackpot), play together and double the joy!
Happy to shake the jackpot, blow away anything unhappy!
Happy to shake the jackpot, the new iPad is equipped with technology control!
Glad for at ryste jackpot, keep your childlike innocence and happiness!
Happy to shake the jackpot, and strive for wealth with you in both directions!
Blij om de jackpot te schudden, life must be sweeter!
Feliz de sacudir el premio gordo (wishing you a happy shake of the big prize), let your details down to the hair strands!
Happy to shake the jackpot, give your baby the most pampered!
Wishing you a happy lottery and nourishing every day!
Wishing you a happy shake of the jackpot, JD is equipped with the "strongest gifts" from 21 countries waiting for you!
On the evening of June 17th at 8pm, open the JD app and shake it! Take home millions of physical gifts, cars, and villas for a penny! Everyone has a share of 1 billion red envelopes!
看著我“搖”開始發(fā)力了?。。?！
Gerne den Jackpot knacken（祝你開心搖大獎），人生第一塊勞力士到手！
Happy to shake the jackpot（祝你開心搖大獎），貴婦同款 la mer 你也有！
Heureux de secouer le jackpot（祝你開心搖大獎），法式優(yōu)雅 get！
Happy to shake the jackpot（祝你開心搖大獎），始祖鳥帶你爆改最帥的仔！
ジャックポットを振るのがうれしい（祝你開心搖大獎），一起玩快樂加倍！
Happy to shake the jackpot（祝你開心搖大獎），不開心的都吹走！
Happy to shake the jackpot（祝你開心搖大獎），新款 iPad 加持科技控！
Glad for at ryste jackpotten（祝你開心搖大獎），保持童心保持開心！
Happy to shake the jackpot（祝你開心搖大獎），與你雙向奔富！
Blij om de jackpot te schudden（祝你開心搖大獎），生活總得多點甜！
Feliz de sacudir el premio gordo（祝你開心搖大獎），讓你細節(jié)到頭發(fā)絲！
Happy to shake the jackpot（祝你開心搖大獎），給寶寶最寵的！
祝你開心搖大獎，滋潤每一天！
祝你開心搖大獎，京東配齊來自 21 國“最強禮物”等你來！
6 月 17 日晚 8 點，打開京東 APP 搖一搖！千萬份實物好禮 、汽車、別墅統(tǒng)統(tǒng)一分錢帶回家！更有 10 億紅包人人有份！
3.CHARACTER SETTING
From a visual design perspective, this collage animation adopts fresh and bright color combinations and simple and smooth animation effects, creating a relaxed and pleasant atmosphere. The display of each brand is in line with its tone, such as Rolex's luxury, La mer's delicacy, Helena's elegance, etc., all perfectly presented through the detailed design in the animation. At the same time, the dubbing and subtitles in the animation also fully consider the cultural and language habits of different countries, ensuring accurate transmission of information and emotional resonance.
從視覺設(shè)計上看，在這次的拼貼動畫采用了清新明亮的色彩搭配和簡潔流暢的動畫效果，營造出一種輕松愉快的氛圍。每一個品牌的展示都與其調(diào)性相契合，如勞力士的奢華、La mer的精致、赫蓮娜的優(yōu)雅等，都通過動畫中的細節(jié)設(shè)計得以完美呈現(xiàn)。同時，動畫中的配音和字幕也充分考慮了不同國家的文化和語言習(xí)慣，確保了信息的準確傳遞和情感的共鳴。
4.CAMERA VOICE DESIGN
In terms of camera language, this collage animation adopts various techniques to enhance the attractiveness and expressiveness of the content.
在鏡頭語言方面，本次拼貼動畫采用了多種手法來增強內(nèi)容的吸引力和表現(xiàn)力。
Firstly, through clever composition and animation effects, the products of various brands are combined with local iconic buildings or cultural elements to create a unique visual impact. For example, the textures of Rolex and the Swiss Palace of Nations, as well as the fusion of La mer and the Statue of Liberty in the United States, are all impressive. Secondly, the color matching in the animation is also highly ingenious, which not only conforms to the brand's tone, but also creates a joyful and peaceful atmosphere.
首先，通過巧妙的構(gòu)圖和動畫效果，將各個品牌的產(chǎn)品與當?shù)氐臉酥拘越ㄖ蛭幕叵嘟Y(jié)合，形成了一種獨特的視覺沖擊力。例如，勞力士與瑞士萬國宮的貼圖、La mer與美國自由女神像的融合等，都讓人印象深刻。其次，動畫中的色彩搭配也極具匠心，既符合品牌的調(diào)性，又能營造出一種歡樂祥和的氛圍。
Finally, through vivid dubbing and subtitles, the emotions and information of the animation are conveyed to the audience, allowing them to enjoy a visual feast while also experiencing the shopping frenzy of JD 618.
最后，通過生動的配音和字幕，將動畫的情感和信息傳遞給觀眾，讓觀眾在享受視覺盛宴的同時，也能感受到京東618的購物狂歡。
In this month full of surprises and joy, the JD 618 global carnival is in full swing. Come and participate in this "Strongest Gift" collage animation feast from 21 countries! On the evening of June 17th at 8pm, open the JD app and shake it. Take home millions of physical gifts, cars, and villas for nothing! Everyone has a share of 1 billion red envelopes! Let's enjoy this shopping carnival together and experience the endless surprises and joy brought by JD 618!
在這個充滿驚喜和歡樂的6月，京東618全球狂歡正在如火如荼地進行中。快來參與這場來自21國的“最強禮物”拼貼動畫盛宴吧！6月17日晚8點，打開京東APP搖一搖，千萬份實物好禮、汽車、別墅統(tǒng)統(tǒng)一分錢帶回家！更有10億紅包人人有份！讓我們一起享受這場購物狂歡，感受京東618帶來的無限驚喜和歡樂吧！
The line drawing shows the effect separately
線稿圖單獨展示效果
Comparison of line draft and scene display
線稿與場景展示對比效果
5.SPECIAL EFFECTS
6.SPECIAL EFFECTS
7.ON SITE
8.HD WALLPAPERS
9.UGLY INTRODUCTION
中國蕞丑的一家MG動畫公司——（UGLY），專門服務(wù)國內(nèi)廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業(yè)界打開名聲。
UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.
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